not changing ur url to maintain your brand recognition
Client: I need you to remove those pixels from the page headline.
Me: What pixels?
Client: The two grey pixels between the “E” and the “T” in the title headline. I can’t understand why you put them there in the first place.
Me: The headline is the company logo on a white background. I can’t see any grey pixels there.
Client: Oh, they disappeared!
Me: Sounds very, very strange… Did you do anything to make them go away?
Client: No, not really. I just moved the browser window. Wait! They’re on my desktop now! How on earth did that happen??
I told the client to dust-wipe his screen. Problem solved.